But, as we all know, there are many potential paths to any one destination. Both tools - and indeed, both companies - state their end goal as being the preservation of user privacy. The ad tech industry has spent the past year closely monitoring and digesting updates around Apple’s SKAdNetwork and Google Chrome’s Privacy Sandbox, knowing that both carry dramatic implications for how our industry will gather consumer data and run targeted advertising in the future.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |